Founded by small business owners in Houston, we entered our home market of Texas in 2004 with service to homeowners and small businesses, before expanding to other markets throughout the US. Our privately-held ownership allows us to focus on the long-term, and to develop deep customer relationships rather than a financial analyst’s pressures to deliver quarterly or annual financial targets.

As a result, we have the ability to listen to your needs and use our collective energy industry experience to create products and services that are tailored to your requirements. Other energy providers can choose to use complexity to their advantage but we think there’s a better way. We think about the relationship with you as an extended family. Check out our electricity shopping guide for more information.

We're here to provide the very same simple, easy to understand, and transparent product solutions that we recommend to our own family and friends. While our large publicly-traded competitors tout their customer counts, we will continue to use our size to your advantage by remaining nimble and efficient. You’ll never be simply a number to us!

Through our valued partners, we’ll be there to provide the service that you need. We are here deliver the affordable energy solutions and excellent customer experience that you deserve.